Top 5 Beauty Retail Android Apps in Belgium Q4 2023

During the fourth quarter of 2023, the top 5 beauty retail Android apps in Belgium showcased varying trends in downloads, revenue, and weekly active users. Here is a detailed look at their performance:

Notino: perfumes and cosmetics had a notable fluctuation in downloads, starting with 382 in late September and peaking at 4.1K in the first week of December. Weekly active users mirrored this trend, rising from 539 to a high of 6.6K in early December before settling at 2.5K by the end of the quarter.

Douglas – Parfüm & Kosmetik showed a consistent pattern in downloads, beginning with 766 and reaching a peak of 1.2K in late November. Weekly active users experienced a gradual increase from 2.8K to 3.5K, maintaining stability towards the end of the quarter.

Beauté Privée had a steady download rate, starting at 208 and reaching a peak of 361 in early December. Weekly active users remained relatively stable, fluctuating slightly around the 4.4K to 4.9K range throughout the quarter.

Nocibé La beauté partagée experienced a modest increase in downloads, beginning at 52 and peaking at 124 in late November. Weekly active users also saw a gradual rise from 111 to 207, showcasing a consistent growth pattern.

Lush Fresh Handmade Cosmetics had the lowest download numbers among the top 5, starting with 41 and peaking at 58 in the last week of December. Weekly active users showed a slight increase from 44 to 54 by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.